Archive for the ‘Velo Mode fashion’ Category

winter on two wheels

07/01/2015

Advertisements

cola ice

06/01/2014

ice coke

I’ve cycled to the top of Mount Royal every New Year’s Day for the last 14 years. This year, I decided to introduce a new tradition: Cola Ice.

What is Cola Ice? Well, when it’s below freezing outside, the cola gradually freezes starting on the outside, forming a skin of beige slush.  But just before it’s frozen solid, there’s a delicious core of concentrated liquid in the center which is about ten times as strong in flavor as regular, unfrozen cola. Sort of like a cola espresso.

This year, at -18, the cola took 45 minutes to freeze to perfection.

One word of warning for anyone trying this: when you open the Cola Ice, it explodes like it’s been shaken. Try to set it down somewhere to let the excess fizz pour out. Then pop the iced up bottleneck open with your tongue, squeeze the excess slush from the neck of the bottle, and enjoy.

Hungarian bike-to-work ad

24/05/2013

Building a better world one ride at a time. Bringázz a munkába!

student video: cycling sucks

03/07/2012

happy cycling promo

07/03/2012


A slick piece of pro-biking propaganda, with the perfect soundtrack, dreamlike images, and seamless production.

Resent the behaviorism, of course. But you have to admire the ease with which this media product beards the lion in his den, bravely taking on car advertising within the advertising-controlled turf of mass media.

More elegant cycle promotion ads here at copenhagenize.com.

wall hanging your bike

01/03/2012

This blog entry – at Treehugger – features some expensive storage solutions that can make your bike look like a piece of art.

But even if you aren’t interested in fetishizing your wheels, there are a lot of good ideas in these bike storage concepts. Perhaps you’ll be inspired to make a practical storage system for your small apartment or garage. Or maybe you’ll find an object that resembles one of the bike hangers that will do the same job absolutely free.

the man who lived on his bike

01/02/2012

winter biking can be expensive

05/01/2012


..if you read commercially-motivated blogs.

The blog recommends $80 tires and $350 pants… just to get you started. So unless you’re wealthy enough to drop a thousand dollars to attempt to use your bike this winter, the advice in that blog is purely decorative and probably demoralizing.

It’s probably that most readers of that article don’t really need to bike in the winter; they can ride their well-equipped SUVs for any real travel. For this type of cyclist – the adventure consumer – the real thrill is in the shopping.

Meanwhile, you can find insulated ski pants for $20, and it’s possible to make your own “winter tires” for next-to-nothing with a little googling. I bike on my regular mountain bike tires all winter by sticking to plowed paths and sidewalks.

Unless your primary motivation is status (rather than survival), product placement is sort of insulting and useless. Remember way back before the age of blogs, when the only sources of information were advertising-driven magazines?

That time is past because the earth can’t sustain commercial lies anymore. Don’t buy $350 ski pants to bike this winter. Use Google instead of Visa and save money and time that you can use for recreation and slower travel.

dollarama rainbike fashions

02/10/2011

Whenever I go for a ride on a rainy day,  I pass a few soggy people wearing bike helmets. I realize it’s important to protect your head. But even if it’s not as deadly as an SUV collision, rain also requires wardrobe adjustments.

In this photograph, our handsome model wears only the most practical rainwear made up of inexpensive items that can be found at Dollarama or a hardware store.

On top, he sports an elastic hair band to keep his poncho hood from slipping off his head as he rides. The poncho itself is sleeveless so our model wears a long-sleeve vinyl coat underneath it. The splash of orange says citrus together with the lemony pants and poncho. Bright colors make you both visible and sunny.

Covering  his athletic legs, rain pants go all the way down to cover the tops of his insulated galoshes. The reflective vest serves two functions: night/wet windshield visibility, and improved poncho aerodynamics.

Our modeling hunk’s glamorous hands are protected by two layers of gloves: fleece undergloves and neoprene outergloves. Neoprene gloves alone will make your hands sweat and create mildew, so always wear a pair of fleece or knit gloves underneath.

Once you’ve got the fashion basics that make your look work, you’ll be ready to splash with pinache.

Rainbike fashion checklist

Headband elastics (5/$1 Dollarama)
Disposable poncho ($2 Dollarama)
Vinyl Coat ($10, Urban Behavior)

Reflective Vest ($10, Canadian TIre)

Rain Pants ($12, Canadian Tire)
Fleece or knit gloves ($2, Dollarama)
Neoprene gloves ($10, Canadian Tire)
Insulated Galoshes ($40, Yellow Shoes)

Insulated galoshes with zipper front $20 - $50

Neoprene gloves keep hands dry and warm


%d bloggers like this: