happy cycling promo


A slick piece of pro-biking propaganda, with the perfect soundtrack, dreamlike images, and seamless production.

Resent the behaviorism, of course. But you have to admire the ease with which this media product beards the lion in his den, bravely taking on car advertising within the advertising-controlled turf of mass media.

More elegant cycle promotion ads here at copenhagenize.com.

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